Project 1 - Thumbnails

Before making any actual compositions, I insisted on establishing a single rule for my logos: the absolute necessary use of Hungarian monuments. Hungary is known as a bit of a party country. It is extremely festive, and by that I mean it is constantly filled with all kinds of flare (music, dancing, gourmet etc.) twenty-four hours a day. But, I wanted to explore a more elegant side of the country as well. Hungary is also very well known for its grand monuments of liberty, millenniums and independence. These are extremely important in the history of of Hungary's culture due to the fact that the country has faced various amounts of oppression from its neighbors.

So, based on those parameters, I decided to compose two sets of thumbnails that focus more on the sophisticated side of Hungary and one set of thumbnails that aims solely towards the playful counterpart of Hungary. I have yet to make the decision on which direction I'd like to go in. Also, just a side note, the city Pecs is pronounced "Pesh".




My first idea was a rather simplified solution. I chose a typeface that best describes elegance and sophistication, so in this case script style. I wanted to emphasize on the icons more than the type itself for the viewer to first have a glimpse of what a piece of the country's culture looks like before actually realizing what the country it was.



My second set is all about sheer legibility. The typeface I selected is very clean, and very stylish. The icons accompany the type to fortify the very essence of Hungary itself. Also, the typeface resembled a bit of the Gothic era, which fits perfectly in this sense due to the fact that Hungary was once part of Austria. The country shares quite a bit of history with the Germans and Dutch, so I thought it would be appropriate to show just a slight hint of it.




In an attempt to go in a completely different direction, I chose a very playful, and at the same time legible, typeface and this time instead of the two logos working side by side - I wanted to explore the boundaries of how the two logos would work when they were literally stuck together. If any of you out there know what a gypsy is, that would be the perfect word to describe what I was going for here considering the fact that Hungary is almost completely oriented around gypsy festivities. So here, I combined the typeface with the icons themselves. Also, the knocked out letter is meant to be the accented letter in how the city should be pronounced, while the red and the green complete the actual colors of the country's flag. This allowed me to represent the four different logos as almost completely independent and unique from one another. I was not too sure whether this would be a bit of an overkill, but I decided that it was not enough and went ahead and added a small star into each one of the icons to tie them a little bit together (since they are quite different from one another).

The icons themselves are meant to be used universally for other designs. In other words, I plan on using them in all sorts of ways like water marks, backgrounds, patterns etc.

And there you have it. I anxiously await any comments in the near future!