Project 1 - Roughs

It took me a while to figure out which styles I wanted to try according to my thumbnails, but I ended up with three possible ones:












On my first set, I was going for a very subtle approach with the classic use of the label still the main focus of the bottle. To do that, I decided to abbreviate Stolichnaya to simply "Stoli" and added the correspondent name of the flavor beside it.












My second set is more of an approach towards instant clarification, where upon first view of the bottle you see the main logo and understand what product it is.











My last set is an attempt to unify the entire design all around the bottle into a single, functioning piece and in a vertical manner. The idea is that the design itself literally points to the top of the bottle.